NOYZ / DIGITAL + UI/UX DESIGN
BE HER Campaign
PROJECT BACKGROUND
BE HER is a product launch from NOYZ that features the brand's first celebrity collaboration.
Designed the end-to-end PDP experience for NOYZ’s Be Her fragrance, translating a strong visual identity into a functional digital shopping experience. Focused on UX hierarchy, interaction design, product storytelling, and conversion—balancing brand expression with the needs of the user and the business.
UI DESIGN CHALLENGE
Translate NOYZ's bold brand identity into a functional e-commerce experience.
Create a clear hierarchy for product information, fragrance notes, and purchasing details.
Balance immersive brand storytelling with a seamless path to conversion.
Make the fragrance experience feel tangible and engaging within a digital PDP.
Develop an intuitive interface that supports both exploration and purchase.
CUSTOMER JOURNEY
Connect celebrity persona to established brand identity. Create seamless transition from social-first approach to E-Commerce flow.
To support the launch of Ella Langley's BE HER Eau de Parfum, this bespoke digital experience was designed to guide audiences from awareness to conversion through an interactive web page. Paid, social, and email campaigns directed users to this website where audiences were introduced to a deeper educational view of the perfume. The landing page displayed more of the personality behind the perfume, as well as personal quotes and exclusive images from Ella Langley. Consistent creative across every touchpoint reinforced brand recognition while educating consumers on a new fragrance from their favorite artist, resulting in a consumer journey that felt intuitive, engaging, and distinctly NOYZ.
KEY TAKEAWAYS
Interaction and education bridge the gap for customers in a new launch.
58% of launch-day users were directed to the PDP and remained there for their entire session.
New customers increased by 75%, driving significant customer acquisition during the launch.
Full product drop sold out within 1 hour, with Early Access selling out in just 10 minutes.
PDP functionality played a critical role in conversion, helping turn launch-day traffic into purchases.